Creator Monetization Onboarding & Eligibility

Facebook Creator Monetization

Launched a mobile creator monetization onboarding experience that satisfied rigorous legal requirements and increased creator onboarding by 90%.

PROBLEM

To begin monetizing on Facebook, creators had to sign up from within Creator Studio, a desktop-only experience. To better match the expectations of creators, the ultimate mobile users, we needed to build an onboarding experience within Professional Dashboard, an experience available to creators within the Facebook app.

While designing the mobile onboarding experience, I uncovered a key challenge: the product descriptions for the various creator monetization programs (Stars, Subscriptions, Ads on Reels, etc.) were each owned by a different team and lacked consistency.

AUDIT

  • Review existing experience for each program

  • Conduct high-level competitive audit to understand terminology and expectations from this audience

  • Draft template for all monetization programs, review with PD partner

  • Meet with each program's CD to review new template

  • Document guidelines in playbook

PROCESS

DESIGN

  • Review new copy for each program, check for consistency

  • Review final copy with Legal and Policy partners

WRITE

  • Write string descriptions

  • Send for translation

  • Present these products as a monetization platform instead of individual programs.

  • Design a scalable template for program eligibility screens, incorporating a headline, description and key program benefits.

  • Collaborate with other content designers across program teams to rewrite product content in alignment with the new template and focused on building excitement and transparency.

  • Develop a style guide and playbook for creator monetization to ensure ongoing consistency in the space.

SOLUTION

90%

RESULTS

Increase in creators onboarding

17%

Increase in creators monetizing on Facebook

While the product descriptions have been optimized several times since launch, the underlying template I designed is still in place.

Due to the system I created, headlines and descriptions are able to be reused in other screens, reducing the need to update several content instances when the program changes.

The playbook has been continually updated and used by content designers working on creator monetization and its structure has served as a model for several other teams.

Monetization onboarding entry point within Professional Dashboard

Stars onboarding screen

Screenshot of creator monetization playbook

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Using GenAI to Improve Creator Performance